David Pickett recently joined the growing TriPartum team and is responsible for business development. We talked to him about his role, his personal interests and the challenges ahead.
Describe your role at TriPartum?
In my business development role, I am focused on identifying and then helping organisations who are trying to solve a diverse range of customer communications challenges.
What is your business development strategy?
In essence, it’s about understanding what organisations in a number of industry sectors are trying to achieve in their customer communications processes – and then communicating the benefits of what we do and how we can help them. Fundamentally, we want to grow our business in both new and existing industry sectors by helping clients grow theirs.
Which industry sectors are you targeting?
Basically, any sector where organisations need to communicate efficiently and cost-effectively with their customers. We have clients across a wide range of industries, including financial services, insurance, utilities and telecoms. At the moment, we are seeing particular demand for our services from the social housing sector, where we have some recent client success stories.
What challenges are you helping organisations to address?
We’re focused on helping clients in three key areas:
- Time – many organisations lack the time or internal resources to deliver on successful customer communications projects. We’re here to help them save time by providing the expertise they need.
- Value for Money – many clients, particularly in the social housing sector, are focused on Value for Money (VfM) programmes. We enable them to save production, print and other costs and deliver on those programmes in one seamless process.
- Clarity – many customer communications fail to deliver messages clearly and concisely. We leverage our extensive experience and skills to help organisations achieve clarity across all of their communications – and enhance the customer experience.
What are your thoughts on the industry and what makes TriPartum unique?
The industry as a whole tends to push software-only solutions for customer communications management. The difference at TriPartum – and why I work here – is that we provide seamless consulting, design and delivery services, as well as our proven and robust technology platform, to enable our clients to deliver a great customer experience.
What key business development initiatives are your undertaking?
We’re attending a lot events at the moment to raise our profile, meeting people face-to-face to gain some insights into their challenges. We’ve also just launched our new website to better present our services and successes. In addition, we’re increasingly active on social media, such as LinkedIn and Twitter, to share experiences and be part of the customer communications management ‘conversation’.
What are your personal interests and how do they support your work at TriPartum?
As an active musician, I’m used to promoting, networking and presenting a finished ‘product’. To me, music is an art form and the creative journey behind crafting a track gives me an outlet to explore art and creativity away from the office.
From concept to creation is the same journey we go on at TriPartum, exploring what’s possible and creating a finished result for our clients. I’ve been a freelance web developer for over 10 years, so I have an active interest in the ‘look and feel’ of communications and how they are presented.
I’m a keen runner and exploring the outdoors is a big passion of mine, in this country and abroad – my favourite country is Iceland, where the exploring never stops!
A bit closer to home, I’ve had the privilege to work with refugees in Calais and given a helping hand to the most vulnerable.