Wesleyan sends an Annual Statement of investments to customers. However, market research indicated that, while the statement was fine from a business perspective, the information needed to be clearer and easier to understand.
TriPartum undertook a thorough review of the various business processes associated with the mailing and made recommendations for an alternative, personalised A5 colour booklet that would replace separate A4 documents. It was agreed this format would be more accessible and user-friendly, with everything combined into one piece.
With the design format agreed, TriPartum used its own composition platform to bring the data together from Wesleyan’s multiple systems, generating files ready for print, working with the company’s printer to ensure a smooth transition.