Tripartum Managing Director James Shand participated in the inaugural meeting of the Strategic Mailing Partnership™ in London on 13 May 2010. The conference speakers included former Postwatch vice-chair Judith Donovan CBE, leading members of the mailing house industry, as well as Royal Mail’s Managing Director Mark Higson.
In a questions and debate session James led a ‘thought leadership’ discussion on Direct Mail v TransPromo with a room full of the major players in the UK market. A lively debate followed ranging from ownership and understanding of data, the need for innovation to develop creative solutions for business problems with effective ‘integrated marketing’ activity, through to demonstrating ROI.
The Strategic Mailing Partnership™ was set up in January 2010 as a joint initiative between Royal Mail and the UK mailing house industry.